Shelf Service Luxembourg: Market leader in merchandising in an atypical and hyper-dynamic market

Luxembourg has a very specific retail network, in which the gas station segment plays a central role. These gas station outlets are not just simple fuel stops—they are true consumer hubs. While refueling, customers also purchase tobacco, alcohol, coffee, or snacks, making gas stations the first point of contact between brands and consumers, whether they are commuters or local residents. The volumes are so significant that some gas stations generate higher turnover than traditional supermarkets.

Each month, Shelf Service teams visit over 450 gas stations across the country. This is in addition to full coverage of the retail network, including stores such as Cactus, Delhaize, Auchan, and Leclerc. Services range from traditional merchandising (restocking, POS materials, labeling, etc.) to on-site marketing activities (sampling, tasting, activation, etc.).

What makes Luxembourg so unique? Everything happens on a small scale,but at high intensity. This demands efficient logistics, near-instant reactivity, and teams ready to act day and night. That’s why Shelf Service also offers night-time interventions—an ideal solution in a country where stores are often hard to access during the day.